How can I manage Sending Calendar Rules?

Mailshake chooses great defaults for setting up your sending schedule, but you can edit them however you please - keep in mind you'll want to make sure you're following best practices (see yellow note section below). When you make changes to your sending calendar, Mailshake automatically updates the sending for your active campaigns.

Heads up! You'll need to be a Mailshake Admin in order to edit Sending Calendars. If you're not seeing the Edit Rules button on your Sending Calendar, you might not have admin access. You'll need to reach out to your team's Admin for help with editing your Sending Calendar.

1. Look for the Sending Calendar link in your menu.

2. Click Settings.

3. You'll see two suggested sending options. If you're on the "Default.." option, select the "Custom" then click Edit:

Note: We DO NOT recommend increasing from 20 emails per day to 300 emails per day. This will result in your mail provider throttling your sending. We recommend increasing slowly. See the yellow note under Max Emails Per Day below.

4. Make any changes you'd like and click Save. See below for settings explanation.

Send on these days

Select the days of the week that you'd like Mailshake to send messages. If the box is selected with a pink box and white checkmark, that means that Mailshake will send emails on those days.

Time of day

Choose a time window when sending should occur. Usually you'll want this to be waking hours in your timezone

Sending Strategy - Space out emails or send them as fast as possible

Spacing your emails out throughout the day will make Mailshake optimize your sends across the time window you set. Alternatively, you can choose to have emails go out as quickly as possible so you can minimize the delay time between sending a campaign and the emails actually being sent.

Max emails per day

It's a good idea to put a cap on how many emails you'll send in a day. If you have more emails waiting to go out, Mailshake will intelligently space out the various messages as best it can. This may mean a 2-day follow-up gets bumped. If you're planning to set your Max emails per day at a somewhat high volume and you've never sent cold emails before, check out the Note below.

Important: Getting ready to send at high volumes? If you're new to cold emailing or Mailshake, make sure you've warmed up your email address and you're slowly ramping up to that higher volume. It's critical to warm up your email address because it affects your deliverability. If you don't follow these best practices, you could get flagged for spam, see your sending throttled, or worse, your domain could get blocked! Check out these guides for best practices you'll need to follow to ensure you end up in the inbox and not the spam folder:

How to warm up an email address
Copywriting Best Practices for Deliverability - this guide includes a suggested warm-up sending cadence

Advanced settings:

Minutes between sends

This setting is mainly for if you're spacing out emails throughout the day. It tells Mailshake to put X minutes (at least 5) between each batch of sent emails.

Min and Max emails to send per time slot

Set the minimum number of emails you want to go out at a time - we usually recommend setting this at 1 unless you're doing high volume sending and you've warmed up your sending.

There may be times when Mailshake has a lot of emails to get out in a short period of time. For instance, if you add a big batch of recipients to be sent and we're almost at the end of your time window for the day, this setting can make sure Mailshake doesn't try to jam them all through at once.

Important: Sending out multiple emails at a time isn't normally advised because it can affect your deliverability. This is called blasting and is frowned upon mail providers. However, when you're sending at higher volumes, you may need to send multiple emails at a time. We recommend slowly warming this up as well and follow an increase schedule like this:

Week 1: Send max 1 email at a time
Week 2: Send max 2 emails at a time
Week 3: Send max 3 emails at a time
and so on...