How can I tweak sending schedules?

Mailshake chooses great defaults for setting up your sending schedule, but you can tweak them however you please - though you'll want to make sure you're following best practices (see yellow note section below). When you make changes to your sending calendar, Mailshake automatically updates the sending for your active campaigns.

Heads up! You'll need to be a Mailshake Admin in order to edit Sending Calendars. If you're not seeing the Edit button on your Sending Calendar, you might night have admin access. You'll need to reach out to your team's Admin for help with editing your Sending Calendar.

1. Look for the "Sending Calendar" link in your menu:

2. And click the "Edit" button next to your sending schedule:

Blocking out days

Click on any day of the week to prevent sending from happening (ergo, don't send on weekends). As an example, let's imagine you block out your weekends and have a campaign sent on Friday. By simple math, if you have a follow-up going out 2 days later, that would normally send on Sunday, but Mailshake would bump this to Monday.

Time of day

Choose a time window when sending should occur. Usually you'll want this to be waking hours in your timezone.

Max emails per day

It's a good idea to put a cap on how many emails you'll send in a day. If you have more emails waiting to go out, Mailshake will intelligently space out the various messages as best it can. This may mean a 2-day follow-up gets bumped. If you're planning to set your Max emails per day at a somewhat high volume and you've never sent cold emails before, check out the Note below.

Important: Getting ready to send at high volumes? If you're new to cold emailing or Mailshake, make sure you've warmed up your email address and you're slowly ramping up to that higher volume. It's critical to warm up your email address because it affects your deliverability. If you don't follow these best practices, you could get flagged for spam, see your sending throttled, or worse, your domain could get blocked! Check out these guides for best practices you'll need to follow to ensure you end up in the inbox and not the spam folder:

Advanced settings:

Space out emails or send them as fast as possible

Spacing your emails out throughout the day will make Mailshake optimize your sends across the time window you set. Alternatively, you can choose to have emails go out as quickly as possible so you can minimize the delay time between sending a campaign and the emails actually being sent.

Pause between sends

This setting is mainly for if you're spacing out emails throughout the day. It tells Mailshake to put X minutes (at least 15) between each batch of sent emails. 

How many emails to send at a time

When Mailshake spreads out your emails, this puts a minimum on how many should be sent at once. If this value is low, emails will get spread out thinly throughout the day. If this value is high, emails might not fully spread out to your time window.

Max emails to send at a time

There may be times when Mailshake has a lot of emails to get out in a short period of time. For instance, if you add a big batch of recipients to be sent and we're almost at the end of your time window for the day, this setting can make sure Mailshake doesn't try to jam them all through at once.

Important: Sending out multiple emails at a time isn't normally advised because it can affect your deliverability. This is called though when you're sending at higher volumes, you may need to send multiple emails at a time. We recommend slowly warming this up as well and follow an increase schedule like this:

  • Week 1: Send max 1 email at a time
  • Week 2: Send max 2 emails at a time
  • Week 3: Send max 3 emails at a time
  • and so on...
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