Sending cadence and Copywriting best practices to increase deliverability

Email sending cadence

We strongly recommend starting slow with a new email address and working up from there. Be consistent as much as possible with volume and sending schedule. Too much too soon and there's a very high chance you’ll get flagged and your sending will be throttled well below your maximum sending limit.

Follow a system that looks something like this:

Week 1: 20/day
Week 2: 40/day
Week 3: 55/day
Week 4: 75/day
Week 5: 100/day
Week 6: 125/day
Week 7: 150/day
Week 8: 175/day
Week 9: 200/day
Week 10: 225/day

and so on…

We strongly advise limiting your daily email volume to a range of 200 to 300 emails at most to minimize the risk of being flagged as spam. The landscape of cold outreach is changing, and exceeding this threshold can lead to problems and potentially harm your email reputation.

We suggest maintaining this 200-300 email maximum for a few months, at the very least, before considering any increases in your sending volume.

It's important to note, there isn’t a rule or exact number. It’s a matter of testing and evaluating. If you ever hit Google’s quota, or start seeing bounces higher than 5%, we recommend to step back to the previous limit and wait for another week.

Above all, once you find a sweet spot, be consistent as much as possible with volume and sending schedule. Too much too soon and you’ll likely get flagged.

🗓️ Click here to learn to change your Sending Calendar rules

Increasing reply rates

At this point, your domains and email addresses are warmed up, have a good reputation, and are landing on inboxes. You see high deliverability rates and low bounce rates. Yet, for some reason, you are not getting high response rates.

There are several reasons you might experience high deliverability rates and low reply rates, and consequently not as many meetings or sales as you’d hope for. While many factors can be at play here, many of these are within your control.

At the end of the day, generating more replies is a long-term process of developing a strategy and writing engaging copy. The following guides are a good place to start for you to improve the performance of your campaigns:

The Cold Email Masterclass - 8 chapters on building a cold email strategy and writing effective copy.
The Cold Email Academy - video series on more technical aspects of cold email strategy.
15 Cold Email Templates To Generate More Lead - More than just a few copy/paste templates. This article shows you how to use templates, and how to create your own.
Cold Email Subject Lines: 12 Best Practices + 38 examples - The best email copy is useless if people aren't opening your emails. Follow these best practices and get inspiration from these subject line examples.
How to Write a Follow-up Email After No Response - follow-ups are essential to effective cold outreach. This guide walks through everything you need to know to follow up effectively.
16 Follow-Up Email Subject Lines to Steal for Your Next Campaign - follow-ups don't need to stay on the same email thread. These subject lines can help start a conversation.

Signatures

When it comes to signatures for your emails, keep it simple. Include the information you need to include and nothing else. We cover the basics in this video.

Below are examples of signatures that tend to work well:

Andrew Miller

Account Executive

Acme, Inc.

Judy Blube

Sales Development

Acme.com

George Glass

Head of Sales

987-555-5555