Copywriting best practices to increase deliverability

Email sending cadence

We strongly recommend starting slow with a new email address, and working up from there. Be consistent as much as possible with volume and sending schedule. Too much too soon and you’ll likely get flagged.

Follow a system that looks something like this:

  • Week 1: 20/day
  • Week 2: 40/day
  • Week 3: 55/day
  • Week 4: 75/day
  • Week 5: 100/day
  • Week 6: 150/day

and so on…

There isn’t a rule or exact number. It’s a matter of testing and evaluating. If you ever hit Google’s quota, or start seeing bounces higher than 5%, we recommend to step back to the previous limit and wait for another week.

Above all, once you find a sweet spot, be consistent as much as possible with volume and sending schedule. Too much too soon and you’ll likely get flagged.

Increasing reply rates

At this point, your domains and email addresses are warmed up, have a good reputation, and are landing on inboxes. You see high deliverability rates and low bounce rates. Yet, for some reason, you are not getting high response rates.

There are several reasons you might experience high deliverability rates and low reply rates, and consequently not as many meetings or sales as you’d hope for. While many factors can be at play here, many of these are within your control.

At the end of the day, generating more replies is a long-term process of developing a strategy and writing engaging copy. The following guides are a good place to start for you to improve the performance of your campaigns:

Signatures

When it comes to signatures for your emails, keep it simple. Include the information you need to include and nothing else. Our Head of Sales & CS Luiz Cent covers the basics in this video.

Below are examples of signatures our own sales team use:

Eric Griffing
Sales Development
Mailshake

Jesan Barnes-Kaushik
Sales Development
Mailshake

Maggie Blume
Sales Development
Mailshake.com

Luiz Cent
Head of Sales
123-456-7890

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