How do I set up follow-up emails?
Follow-ups to your initial message are a great way to ensure your recipients engage. Follow-ups will continue to be sent until that recipient becomes a lead. Learn more about configuring Lead Catcher. Unsubscribed and bounced recipients won't receive any follow-ups.
After writing your initial email, click on "Add Follow-Up":
When you create a follow-up, you can decide how long to wait after the previous email before sending this one.
New Subject Lines
You can set additional follow-ups, like having another message go out 4 days later. You can either reply to one of the earlier messages or you can send a follow-up as a totally new email.
How is this different from a Drip message?
Drips are always sent regardless of the actions your recipients take. Drips cannot be replies to earlier messages, they are always sent as a brand new email.