How do I set up follow-up emails?

Follow-ups to your initial message are a great way to ensure your recipients engage. Follow-ups will continue to be sent until that recipient becomes a lead. Learn more about configuring Lead Catcher. Unsubscribed and bounced recipients won't receive any follow-ups. 

1. After writing your initial email, click on "Add Follow-Up":

2. When you create a follow-up, you can decide how long to wait after the previous email before sending this one.

Creating New Subject Lines for your Follow-ups

You can set additional follow-ups, like having another message go out 4 days later. You can either reply to one of the earlier messages or you can send a follow-up as a totally new email.


How is this different from a Drip message?
Drips are always sent regardless of the actions your recipients take. Drips cannot be replies to earlier messages, they are always sent as a brand new email.

Can follow-ups be sent more than 30 days after the previous email?
The maximum duration between sends is 30 days. We actually keep this in place because the longer you wait in between delays, the more stale the email address becomes. 

Tip: Spacing follow-ups about 5 days a part is best practice to maintain deliverability and end up in the inbox.
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