How do I get started with A/B Testing?
Create segment "A"
Set up the messages in your campaign just like you've always done. Then click the "A/B Test" button:
Create segment "B"
Most of the time when you create your second segment, you'll want to copy everything you set up in segment "A" so you can make a few tweaks. If you'd rather just start with a blank canvas that's perfectly fine as well!
Now you can test out some variations from segment A. You can test anything, including:
- Different subject lines
- New follow-ups
- Different gaps between follow-ups
- Messages that go out on clicked links
Once your campaign has started sending, the campaign segment section will show message stats for each segment and the individual messages.
After the campaign has finished sending you can also analyze overall campaign stats and compare each segment in the Campaign Overview.
Exports contain segment data
And finally, Mailshake's campaign exports include a new "Segment" column so you can easily use spreadsheet software to analyze performance.