How do I use text replacements?
The first thing is to make sure you have a "Name" field in your CSV (comma-separated-values) file. We will automatically create "first" and "last" text replacements for you from that name column. In addition to that, any other column in your spreadsheet can be used as a text replacement.
When composing your message, look to the "insert" tool and insert whatever merge tag you like:
Then choose fallback text for the people who are missing that field. In the example below most people will have a name listed, but if they don't we'll fallback so our email reads "Hi there" instead of "Hi John".
You can copy merge tags into your subject lines, too: